ITV viewers miss Dan Gosling’s goal in the Everton-Liverpool match after advert cock-up
Posted By Rob Parker on February 5, 2009
Broadcaster shows 118 minutes of goalless football and cuts away before late winner!
ITV were left red-faced last night after a technical hitch meant viewers missed Dan Gosling’s winning goal for Everton against Liverpool in the FA Cup fourth round replay. A technical hitch meant that while super-sub Gosling was finding the net, the channel’s viewers were instead being entertained by a Tic-Tac advertisement!
The footage was restored just in time for viewers to watch Everton’s players celebrating the goal. ITV presenter Steve Rider apologised three times for the blunder. He said: He said: “I’m afraid it came at a pretty bad time. If you missed the goal our apologies.”
Spotted on 101 Great Goals


ITV miss Everton goal by showing an advert…
I was watching the FA Cup replay between Everton (boo!) and Liverpool (wahey!) last night on ITV1 London. I was all set for penalties when ITV went for an ad break!! Yes a focking ad break in the middle of the game. When they eventually came back the E…
Didn’t know Van der Meyde was still on the footballing landscape!!
[...] 5:23 pm on 05/02/09 Category: Sport, US politics The tragic miss of the only goal in the Everton-Liverpool match by ITV Sport seems to have been down to engineers failing to throw a manual override to stop the [...]
[...] anchor linked to us in his latest blog post on the Channel 4 website. Jon was comparing our post on ITV’s advertising cock-up to an occasion when he interviewed Jimmy Carter and messed up the Channel Islands’ [...]