Bookmakers Better has made gambling addict Paul Merson its new commercial face. The ex-Arsenal and England star has battled his addiction for more than 20 years and claims to have lost more than £7 million at the bookies.
But he has still agreed to front Better’s new campaign, including adverts featuring the slogan: “Now you can bet with the best bookie on the High Street… on the phone.”
OTP uses Merson’s image for our betting column The Daft Punt, but we never thought any serious bookmaker would use him to promote betting!
A spokesman for Merson told The Sun that he had agreed to do the adverts as the owner of the company was a mate.