Setanta Sports commentators Jon Champion and Chris Waddle have been handed a potential banana skin as they attempt to come through Saturday’s match between England and Kazakhstan without dropping in any football cliches.
The cash-strapped broadcaster has promised £5,000 to the Bobby Moore Fund for Cancer Research UK, but they will knock £100 off the donation for every hackneyed phrase trailed out by their commentary team.
Setanta’s PR team Waddle said: “I’m as ‘sick as a parrot’ about this, particularly as there are ‘no easy games in international football’! Seriously though, it’s a bit of fun to see if Jon and I can get through the match without using any football clichés and the better we do, the more money Setanta will donate to the Bobby Moore Fund.”
The stunt follows a recent survey conducted by Setanta to find the most annoying football cliche. The results were:
1. “At the end of the day” (18%)
2. “On paper…” (16%)
3. “A game of two halves” (14%)
4. “This game needs a goal” (12%)
5. “There are no easy games in international football” (10%)
6. “For a big lad, he’s good with his feet” (9%)
7. “A funny old game” (8%)
8. “This free-kick is in Beckham-range” (7%)
9. “Setting out their stall” (4%)
10. “End-to-end stuff” (2%)
Hopefully, ITV won’t attempt this on an Arsenal matchday. David Pleat is likely to drop a cliche every time the ball goes down Arsenal’s left!