Man Utd utility man contractually obliged to use the word ‘cleat’
In these crazy days of superstar footballers, viral marketing and global recession, boot deals have become a thing of the past for all but the game’s most marketable elite. And when OTP thinks of marketable players John O’Shea is not one of the first that springs to mind.
But after careful consideration and due diligence (ie recognising that nobody else would give him a boot deal in a million years), O’Shea has signed a deal with Concave.
Adopting his best American accent, O’Shea said: “As a professional soccer player it is crucial that I wear a cleat that can help maximize my performance on the pitch. I believe Concave is the next big thing in soccer, the cleats are unique in design and offer exclusive technology which hasn’t been seen before. The cleats offer me increased protection and confidence, and I hope to be wearing Concave for the rest of my career.”
O’Shea trialled the boots in last weekend’s game against Chelsea. Both parties found it to be a match made in heaven. The player found they helped him to defeat at Stamford Bridge and Concave were impressed with the effect his boyish good looks could have on their brand… (see photo above).