Welcome to sportsdirect.com@StJames’ Park, home of Newcastle United

Posted by - November 4, 2009 - Newcastle United

Dot com revolution

After announcing controversial plans to offer the naming rights to Newcastle’s historic St James’ Park to raise cash for the club, Mike Ashley has found a firm with just the financial clout he was looking for… his own company.

The stadium will be given the nasty new name sportsdirect.com@StJames’ Park. Yes, it sounds more like an email address than a football ground.

Then again, Ashley is fond of email addresses. After all, it was his preferred method of receiving bids for the club.

  • FOCKS

    just when you thought newcastle couldn’t be mismanaged any further…