Dot com revolution
After announcing controversial plans to offer the naming rights to Newcastle’s historic St James’ Park to raise cash for the club, Mike Ashley has found a firm with just the financial clout he was looking for… his own company.
The stadium will be given the nasty new name sportsdirect.com@StJames’ Park. Yes, it sounds more like an email address than a football ground.
Then again, Ashley is fond of email addresses. After all, it was his preferred method of receiving bids for the club.