Video: Lionel Messi, David Villa and Zinedine Zidane pimp the Adidas F50 adiZero

Posted by - May 21, 2010 - Adverts and Commercial, Kitman, World Cup

They’re light and fast (just like Messi)

Adidas are pushing their new F50 adiZero boots ahead of the World Cup. They reckon it is the lightest boot yet and, as such, makes the players wearing them very fast. Each boots weighs the same as a frisbee.

Hopefully that is not a recipe for broken metatarsals.

Aubrey Dolan, senior product manager for Adidas Football said: “Players like Lionel Messi consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level.”

The chameleon purple, white and electricity boot featured heavily in the video abovewill be worn exclusively by Lionel Messi, with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colours and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.