Chelsea chairman Bruce Buck says that, with the clubs help, they can go about ‘improving’ Ashley Cole’s image in an attempt to prevent the England full-back from reuniting with former Chelsea boss Jose Mourinho at Real Madrid.
That will have to be some PR plan to restore Cole’s image to parity and certainly better than the latest bit of PR from Mr Buck, in which he described Liverpool as a ‘smallish club, north of the M25’.
At best, this can only be described as disrespectful to the most decorated club in British football history and certainly did nothing for the ‘image’ of Chelsea Football Club.
Indeed, it is difficult to find a reason to like Ashley Cole. Yes, he is a terrific footballer and in my opinion the best left back in the world; but whether you dislike him for cheating on his wife, calling Arsenal’s offer of £55,000 a week an ‘insult’, his dislike of England fans or the fact he said he would rather win the FA Cup for Chelsea than the World Cup for England, it is difficult to see public perception of Cole changing anytime soon.
Good luck, Mr Buck.