Asda to offer free eye tests to Uruguayans
In casual racism terms, they might as well have said spic-savers
So where do you draw line between inciting violence, banter, and offensiveness?
Asda have today had an advert cleared that offers free eye tests to Uruguayan members of the public, as a response to Frank Lampard’s disallowed goal in the World Cup.
Referee Jorge Larrionda failed to spot that Lampard’s shot had crossed the line.
The Advertising Standards Agency ruled that it was “banter rather than malice.”