France have launched their brand new home kit. And they have taken tips from international football powerhouses Spain and, erm, England for their news jersey.
From the Three Lions they have borrowed the clean, timeless look of the previous kit (as seen to not-so-great effect at last summer’s World Cup).
And from the World Champions they have nicked the launch strategy of a cool viral video.
The dramatic voiceover to the TV spot is the poem from the famous *Duel* scene in the play Cyrano de Bergerac, narrated by French hip-hop artist Oxmo Puccino. The spot draws a parallel between the duel scene, in which Cyrano confronts a prince who dared threaten him, and French footballers at different levels competing against their opponents.
Through the verse, the audacity, creativity and freedom of French football is expressed. Those talents are expressing themselves in various places, Clairefontaine for the French team, but also the playgrounds of Belleville, Marseille and La Courneuve for the amateur players.
Via Dirty Tackle