The Brazilians sure don’t do half measures when it comes to football do they?!
When Sao Paulo came to launch their new kit, they decided against the simple display in the club shop, or even getting scantily-clad ladies to drape themselves in the new attire (a South American staple).
Instead, they attached the kit to a weather balloon and sent it 30,000 metres into space, which seems reasonable.
Someone suspects that the kit manufacturing budget may not be as sizeable next year.