Hull City will be formally known as Hull City Tigers for the new Premier League season.
The decision to make the club sound like a speedway team for their return to top-flight football has been made by owners Assem and Ehab Allam.
They’re ditching the ‘AFC’ from the end of the current name and replacing it with ‘Tigers’.
Assem Allam told the Hull Daily Mail: “Hull City is irrelevant.
“My dislike for the word ‘City’ is because it is common.
“City is also associated with Leicester, Bristol, Manchester and many other clubs.
“In the commercial world, the shorter the name, the better. The more it can spread quickly.
“It is about identity. City is a lousy identity. Hull City Association Football Club is so long.”
Hmmmm. Where do you begin to rip that apart?
The identifying factor is in the ‘Hull’ part because the team is from… you guessed it, Hull. This avoids any Leicester-based confusion.
The short the better you say? Why not just ‘H’ like that bloke from Steps? Or a tech startup style vowel-less Hll.
That said, all will be forgiven if he brings back the tiger skin kit.
What do you reckon, Hull City Tigers fans?