ESPN advertising system drops the ball
Rob Parker | November 1, 2008
An interesting new media juxtaposition
If proof were needed that, for all the good computers do in our lives, you should always have a fully functioning human nearby to cast an eye over things… You can almost imagine ESPN Soccernet’s keyword advertising system getting all overexcited. “Ooh, ooh, they typed Manchester Unted. Ooh, ooh, they typed [...]