Mike Ashley in trouble for selling Hillsborough hate shirt

Sports Direct apologises for ’96 – Not Enough’ printing

Mike Ashley’s sports shop chain has issued an apology after one of its employees allowed a Manchester United fan to have customised printing mocking the Hillsborough victims on the back of his replica shirt. Colm Jackson had the slogan ‘YSB 96 NOT ENOUGH’ printed at the Sports Direct in the Arndale Centre, in Manchester (which oddly suggests he might be from the Manchester area).

Images of the shirt were uploaded to Jackson’s Facebook profile causing outrage on Liverpool fan sites. The photos were removed by Facebook after a series of complaints, and now Sports Direct have apologised after it became clear they were responsible for the printing.

A Sports Direct spokesman said: “Sports Direct has been notified that an extremely offensive and wholly inappropriate football shirt was printed at one of its stores. The store assistant printed this unknowingly and has been deeply shocked upon being notified of the significance of this and the upset caused.

“Sports Direct has taken immediate action and changed the administration policy for printing football shirts across its store network. With immediate effect, it will only allow printing of current football players names and numbers on football shirts.

“Sports Direct has contacted Facebook to request the urgent withdrawal of this deeply offensive image from the individual’s Facebook page, and is very apologetic for this spiteful and abusive shirt.”

Manchester United had also vowed to revoke Jackson’s season ticket, but had since found out he was not a season ticket holder.