Sheffield United get overly caught up in Olympics fever
Sheffield United have taken the strange decision to rename their Bramall Lane Stand the Jessica Ennis Stand.
Quite why is not clear. She is not said to be a partiularly hardcore fan of the club, and the athletics Don Valley Stadium is within the city and has announced no plans to change.
It simply seems to be that the club, and owner Kevin McCabe in particular, are looking to cash in on the Olympics fever swarming the country:“She is probably Sheffield’s biggest ever star. She’s uplifted everyone and brought pride to the city.”
That might be true, but generally the remit is to name stands after individuals that have had a significant effect on the club. Odd, I’m sure you will agree.