Women’s Super League players get Twitter handles on their shirts
Women’s Super League players will become the first UK professional athletes to have their Twitter names on their shirts.
One player from each of the league’s eight clubs has been nominated as a ‘digital ambassador’. The players will have their Twitter account names printed on their shirt sleeves and will spearhead their club’s social networking efforts.
Arsenal’s Stephanie Houghton, Birmingham’s Laura Bassett, Bristol Academy’s Siobhan Chamberlain, Chelsea’s Claire Rafferty, Doncaster Belles’ Julie-Ann Russell, Everton’s Jill Scott, Lincoln’s Megan Harris and Liverpool’s Aroon Clansey are all involved in the project.
Kelly Simmons, the FA’s head of the national game, said the aim was to make the league more interactive.
She said: “When we launched we set out to be a truly interactive league by inviting fans to have a say and to get closer to the players through social media channels.
“Since then we have increased supporters inside and outside of the stadium, but consistent awareness and recognition remains challenging.
“This research shows that there is an appetite for content about women’s football, but the sport rarely makes headlines except for major tournaments.
“We want to continue to interact with our fans in exciting ways and make 2012 a starting point, not an end point, for greater support for women’s football.”
And if we’re not mistaken, that’s the photoshoot at which Siobhan Chamberlain attempted to behead a photographer.